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My Home Pro Network is a platform for real estate agents to drive leads and market using their network of home professionals.
Platform(s): Browser-based, mobile-responsive
Ideal for: All-size teams and offices, individual agents
Top selling points
- Easy, manageble interface
- Direct link from agent website to Home Pro network
- Provided marketing content to push network
Top concerns
- Nothing particularly new or innovative
- No direct upload of existing contact lists
What you should know
I’m not super psyched on this product.
It looks quite nice and seems to function exactly as it should. But, I’m not totally sold on the premise that your network of home professionals is what will win you business.
In the same market, many real estate agents use the same vendors.
Home inspectors, mortgage brokers, roofers and other such tradesmen aren’t blind to how agents can help them win business. The savvy ones are often on the lists of multiple agents.
Therein lies the premise of My Home Pro Network: to use your professional contacts to win new business.
I’m not convinced it can.
In the same market, many agents use the same vendors.
All that being said, that’s more a conceptual issue.
Technically speaking, the platform looks solid. It’s easy to create new contacts and each “home pro” is provided a bio to edit and update to ensure the network looks active. It’s also free.
Understandably, you’re not going to get your plumber to take the time to write a bio for your network site. Thus, My Home Pro Network does it for him or her and offers them the chance to edit and approve.
As of now, you can’t upload your existing list of service professionals to My Home Pro Network. They’ll do it for you from whatever format you use, .CSV, Excel or even a Word doc.
This seems to me a rather tedious process.
TopProducer, Salesforce, Google, et al. are all more than cooperative when it comes to syncing with third-party contact platforms.
I assume this is a coming update.
Networks can be shared, as can individual contacts.
If your prospect or customer contacts a pro directly from your page, as the software encourages, you are automatically copied on the email.
Not another app
I am pleased to see that My Home Pro Network didn’t go the app route. There are enough of them already, and some of them are quite good.
Keeping it on the browser suggests that it’s a more active, everyday tool.
To encourage interaction and outreach, My Home Pro provides a library of marketing content and email scripts for agents to use in promoting their networks and general services. It’s a nice touch, something not seen in other tools like this.
I worry that agents are already elbow-deep in prospecting and sales tools that offer seriously enriched, data-driven outreach power — so a website pushing a network of preferred partners would have a hard time making it into the rotation.
I’m not trying to sound cynical. After all, we are who we do business with.
Again, it’s a good looking, functional and shareable database of home and professional service partners, with a few minor issues.
My Home Pro has 4,000 agent accounts, concentrated along the Eastern seaboard.
So, am I wrong? Do agents win new business because of their preferred partner networks?
Here’s where you can learn more about My Home Pro Network.
Have a technology product you would like to discuss? Email Craig Rowe.
