REthink reconfigures commitment to broker lead management

  • REthink is keeping its commitment to bigger firms, but the software's new mobile experience appeals to all-size users.
  • Everything in the updated REthink is configurable and lets brokers better manage agent lead assignment.
  • Salesforce-based solutions tend to be targeted at data-hungry sales teams.

One of the first solutions to leverage Salesforce’s new Lightning Experience, REthink has reorchestrated how leads are assigned and managed. With multiple options designed around time-to-claim, round-robin models, custom rules and even a “free-for-all” manual selection pool, brokers can tightly oversee how agents handle new business.