REthink reconfigures commitment to broker lead management

Popular CRM launches new mobile experience on Salesforce1 app
  • REthink is keeping its commitment to bigger firms, but the software's new mobile experience appeals to all-size users.
  • Everything in the updated REthink is configurable and lets brokers better manage agent lead assignment.
  • Salesforce-based solutions tend to be targeted at data-hungry sales teams.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. In my initial review of REthink from April 2015, I said, "the most value is in its intrinsic overlap of disparate business functions that would appeal to managing a large number of processes, making it more suited for bigger firms seeking an enterprise solution, a 'one ring to rule them all' type of thing." (Man, can I be wordy.) While I believe that observation -- about the CRM software -- still applies, REthink has come back with a more streamlined commitment to handling leads and the mobile user. One of the first solutions to leverage Salesforce's new Lightning Experience, REthink has reorchestrated how leads are assigned and managed. With multiple options designed around time-to-claim, round-robin models, custom rules and even a "free-for-all" manual selection pool, brokers can tightly oversee how agents handle new business. Everything in the u...