A new Google mortgage comparison tool introduced in November last year is part of the collateral damage affiliated with the entire shutdown of Google Compare this week. Google Compare was a specialized, stand-alone service for consumers to gather quotes from a number of providers for financial products, such as car and travel insurance, credit cards and mortgages.
- The Google mortgage shopping tool announced in November 2015 was part of the Google Compare service.
- The mortgage comparison tool was powered by Zillow and LendingTree, among other partners.
- The entire Google Compare service has not attracted the ad revenue that was expected, and thus is being shuttered.
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Inman Connect New York | January 29 - February 1, 2019