Google's mortgage comparison tool exits the Internet

  • The Google mortgage shopping tool announced in November 2015 was part of the Google Compare service.
  • The mortgage comparison tool was powered by Zillow and LendingTree, among other partners.
  • The entire Google Compare service has not attracted the ad revenue that was expected, and thus is being shuttered.

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A new Google mortgage comparison tool introduced in November last year is part of the collateral damage affiliated with the entire shutdown of Google Compare this week. Google Compare was a specialized, stand-alone service for consumers to gather quotes from a number of providers for financial products, such as car and travel insurance, credit cards and mortgages.