There is an art to being a successful luxury real estate agent. And actual fine art can likewise play a role in luxury real estate.
Art deals and luxury real estate can be partners — and a mutual benefit to each other. Most high-end properties contain fine art. Sometimes the art goes to a new home with the sellers, and sometimes it stays in place.
Luxury combo
Ultra-luxury homes can contain millions of dollars worth of art by famous creators such as Andy Warhol and trendy up-and-coming artists.
This creative work adds atmosphere to a space — even in the most minimalist-style room. Indeed, the presence of exquisite art can be a sellers’ asset and buyers’ delight.
Adding luxury
Oftentimes, luxury real estate agents suggest that homeowners add superb art to their property at selling time. These artistic additions help to transform a space into a showcase — and the art can be a showstopper on its own.
When luxury listings could benefit from more art on the walls, galleries and art advisers can step in with the artwork and make it available for sale.
They can team with an interior designer to bring together the best collection for a particular property. This collaboration goes beyond staging; it provides a well-curated exhibition.
These experts can set up the most effective presentations for different rooms. The luxury real estate agent can be certain that knowledgeable people are making the selections and choosing the right pieces.
Homebuyers might love the art, think it looks perfect in the space and want to buy the work for their new luxury property.
Luxury enterprise
The art works for visual delight and potential sales. This idea provides tremendous convenience for buyers; they do not have to put in the time, decision-making and effort required to decorate empty walls.
Enterprise and creativity come together in the luxury real estate market. Of course, when you think about it, they are a harmonious pair anyway — and a natural fit for the real estate sector. A fine art display in an opulent home can speak volumes to potential buyers.
It could lead to home sales and art deals. For one thing, a superb display tends to keep buyers in a home for a longer time. Their attention to the artistic details can benefit developers and agents as well as curators and art dealers at the same time.
Developing luxury
Developers in the upscale market recognize this important connection. They have always noted how first-class furnishings and designer decor create a luxurious atmosphere. Now, however, they also use eye-catching art to attract buyers.
Previously, luxury real estate agents might only suggest the addition of fine art for selling properties worth $30 million or more. Now this approach is common with other listings — especially $5 million-plus properties.
At first impression, potential buyers might not even realize how much the art is enticing them.
Along with the finest-quality furnishings, however, fine art sets the tone of luxury in a home. It adds an exclusive look and extra degree of interest that create a special space. The affluent associate fine living with fine art.
Kevin M. Leonard is the founder of Luxury Agent and Valore Group. You can follow him on Twitter or LinkedIn.