LifestyleMarketing

Understanding the mind of a luxury buyer

When luxury agents realize what their clients want -- they can provide it for them
  • The demands of the luxury buyer change over time.
  • Upscale clients have clear expectations of luxury real estate agents.
  • High-end real estate agents must take the time to learn about the luxury lifestyle.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Contemporary luxury homebuyers are looking for certain high-end specifics. Once luxury real estate agents unravel this mystery, they are well on their way to understanding their upscale clients. Of course, agents can never rest on their laurels because the desires of luxury purchasers can change from year to year -- and even from season to season. How to feature luxury real estate Listings of upscale properties differ from ones for run-of-the-mill homes. A previous Luxury Portfolio survey (The Emerging Class of Global Affluent) showed that even luxury listings across continents (North America, Asia, Europe) highlight similar features for high-end homes. Obviously, these listings reflect the wishes of luxury buyers. Their desires include spas and saunas, security and systems and overall trophy homes for the world's most affluent. These buyers have a clear idea of what they want from an upscale property. Flowery language in a listing will not win over a luxury real estate buy...