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WATCH: Referrals vs. lead gen — which is best?

Scott Chernis/Inman

What’s better — buying leads or focusing on your sphere? Kendyl Young of Diggs Real Estate, Barbara Betts of The Betts Realty Group and Dan Sundberg of Kendrick Realty tackle this topic onstage at Inman Connect San Francisco.

Watch more sessions from ICSF 18 here.

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