Every marketer must make the first step of deciding where to spend time and effort.
Is your goal to:
- Get more referrals?
- Increase revenue?
- Build brand awareness?
Run through an exercise with Katie Lance of Katie Lance Consulting and Cara Whitley, CMO of Century 21 Real Estate, to get a clear idea of where to focus marketing energy and spending onstage at Inman Connect San Francisco.
Watch more sessions from ICSF 18 here.
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