Inman

WATCH: How to build a brand consumers love

Scott Chernis/Inman

Loren Brill founded her cookie dough company, Sweet Loren’s, after being diagnosed with a serious illness and having to pay close attention to her health and, specifically, the food she was eating.

Today, Brill runs the fastest-growing cookie dough brand in the country, distributed in more than 7,000 supermarkets nationwide (including Whole Foods).

Watch her Inman Connect San Francisco session, “Finding your sweet spot: Building a brand that sticks,” for inspiration, tips and takeaways you can apply to your own real estate branding strategy.

Watch more sessions from ICSF 18 here.

Email Inman