Pulse: What are the biggest marketing mistakes you’ve seen?

September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketing officers at major brokerages about how the pandemic is changing their jobs and what it means for agents. We’re publishing a suite of tactical Inman Handbooks for marketing on digital portals. And we’re looking at what pages of the traditional marketing playbook still work. Join us all month long.

Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

Most real estate professionals will agree that having a good marketing strategy can really make a world of a difference when it comes to your business. As an agent, it can propel you to the forefront of people’s minds, and communicate exactly what you can bring to the table for your potential clients. 

But of course, there are many ways marketing ideas can go wrong, and chances are, as an agent, you’ve committed your fair share of mistakes, learned from them, and worked to better position yourself for the future. 

This week, we want to hear about common marketing and branding blunders. What are some of the marketing errors you’ve been seeing a lot of agents doing — especially now, in the age of COVID-19? Or — what is a marketing faux pas that you’ve personally made, and what was your takeaway from it? And to go a step further, how can something like that be prevented in the first place? 

We’ll compile a list of the top responses and post them on Inman next Tuesday.