4 pillars of creating a strong, relevant brand identity
How do you stand out in a crowd? Focusing on these 4 pillars will help your brokerage create a consistent and memorable brand
by Rainy Hake Austin Sep 29
Finish the year on top with these 5 lead-gen strategies
The real estate industry has endless opportunities for agents to succeed. Finish the year on top with these 5 pipeline-building strategies
by Tom Toole Sep 29
We gave you 500 (pretend) dollars to invest in your marketing plan. Here's where you spent it
We wanted to know what you'd do if you had $500 to invest in marketing right now. Here were your best ideas
by Inman Sep 28
3 key steps to converting business on Instagram
The beauty of Instagram is that it is free advertising for your business. Scale the number of conversations you are having while creating relationships
Prepare for any housing market: 4 tips to succeed no matter what the circumstances
Opinion
Seasoned property professionals know that this up-and-down flow is normal and expected, and they also know how to prepare
by Victoria Kennedy Sep 28
Zillow Gone Wild poked your weird listing. Don't worry — it might help
For some agents, a listing shared on the real estate-skewering Instagram page provided a boost — for others, not so much. Inman investigates 5 listings that got put through the wringer on ZGW
by Ben Verde Sep 27
51 blog or video topics for marketing to homesellers
Whether you're creating a new blog post, a YouTube video or content for your social media channels, these topics are designed to help you fill your listing pipeline
by Teresa Boardman Sep 26
Open house creeping up on you? Here's your quick prep to-do list
Get ready for your upcoming open house quickly to dazzle your clients and get offers pouring in
by Darryl Davis Sep 24
Stop overthinking it! 6 tools to create professional video with ease
Gone are the days of having to use busy, complicated professional-level technologies that require layering sound over visuals, dragging tiny arrows to cut milliseconds off of an opening or having to pay for high-end soundtracks
by Craig C. Rowe Sep 23
Don't wing it! Craft a video marketing strategy that gets results
The secret to growing your brand with video is a well-crafted video strategy
by Jessi Healey Sep 23
Clean your house, photographers tell homesellers in new survey
The points raised will likely not surprise many, but until MLSs around the country stop publishing bedroom photos with clothes on the floor and pots in the sink, here is a reminder
by Craig C. Rowe Sep 22
Counteract the latest Fed rate hike with a seller rate buydown
A solutions-oriented approach is essential to help buyers and sellers get their deals done in the current higher interest rate environment
by Troy Palmquist Sep 22
How this team got diverse in its marketing — and how yours can too
Focusing on the team's individual agents and what makes each one unique is key to Fast Real Estate Team's diverse marketing efforts
by Lillian Dickerson Sep 22
Sellers stuck in the past? 7 scripts to help them get realistic on price
Some hopeful homesellers refuse to acknowledge the new market realities. Here are some scripts that can help when working with unrealistic clients
by Carl Medford Sep 22
These marketing tools and strategies were (totally) worth the hype: Pulse
You let us know what marketing strategies actually did what they said they'd do and, most importantly, actually made you money
by Inman Sep 20
Finish strong! Create an accountability plan for the next 90 days
Too early to think about spring? Not according to Julie Busby. Start now, and get your pipeline in order for a great 2023
by Julie Busby Sep 19