7 conversations every agent must master to thrive in 2025
Communication isn't just part of the job of a real estate professional; it is the job, coach Darryl Davis writes. Here's how to make sure you're ready for your toughest conversations
by Darryl Davis Mar 26
5 reasons being a new agent can be your secret superpower
Stop thinking of yourself as 'just' a new real estate agent, coach Darryl Davis writes. What you don't yet know can offer a distinct advantage as you launch your career
by Darryl Davis Mar 25
Trending: Flashes, edits and (still) no clarity on TikTok
New apps focus on collaboration and visual storytelling, while TikTok’s future remains tangled in legal and political red tape, Jessi Healey writes
by Jessi Healey Mar 23
Rethink your assumptions when marketing to women homebuyers
Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters and they’re willing to consider a fixer-upper
by Christy Murdock Mar 22
The top 25 lead generation strategies for 2025
Real estate doesn't lack lead gen options, Jimmy Burgess writes. It lacks execution. He provides a wealth of resources and the strategies you need to implement them
by Jimmy Burgess Mar 21
The proptech startup media guide: Build trust through earned media
Marci James' Proptech Marketing Guide series continues with strategies for building brand authority with earned media opportunities
by Marci James Mar 21
The least effective way to brand your real estate business
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
by Bernice Ross Mar 19
Here are your best marketing tips for 2025: Pulse
We asked you to put on your marketing expert hat and share with us the best marketing tips, tricks and strategies that are working right now
by Inman Mar 19
7 tips for building a rock-solid reputation as a real estate pro
Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it
by Darryl Davis Mar 18
The proptech startup media guide: Where to focus your marketing 1st
Marci James' Proptech Marketing Guide series kicks off with a starter for leveraging owned media channels and promoting your business
by Marci James Mar 17
The Law of 3: A powerful marketing and branding tool for real estate
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective
by Bernice Ross Mar 15
Trending: Community Chats, TikTok photos and LinkedIn video
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for agents and brands
by Jessi Healey Mar 14
Close more listings with this customized marketing proposal
Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal
by Jimmy Burgess Mar 14
Invelo, the platform for marketing-savvy investors: Tech Review
Invelo is for the strategic, tech-forward property buyer who doesn’t wait to be told about opportunities
by Craig C. Rowe Mar 14
Social media 2025: The new rules of engagement
Tune in to Inman Access to learn more about developing authentic engagement on social media and recovering from past missteps
by Inman Mar 13
Your step-by-step referral-based real estate business blueprint
Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate 'raving referrals'
by Bernice Ross Mar 13