Which type of Instagram account should you be using?

There’s so much noise out there on how to navigate a challenging market. This April, let Inman help you cut through the clutter to make smart business decisions in real time. All month long, we’re taking it Back to Basics and finding out how real estate pros are evolving their systems and investing personally and professionally to drive growth.

Wondering whether your Instagram account type should be Personal, Business or Creator? Sue “Pinky” Benson offers insights to help you decide. In addition, she’ll let you know the advantages and disadvantages of each (including which type of account offers the best music selection).

Watch the full video above for all the ins and outs you need to know to get the most out of Instagram.

Sue Benson is the Pink Lady of real estate in Naples, Florida. Find her on Instagram, or visit her website.