Your profiles matter! Take time to perfect them
Opinion
Now is the time to give your web presence a second look. Follow these steps to create a profile potential buyers will gravitate toward
by Jay Thompson May 27
Pulse: The early career lessons that are helping readers now
This week, our readers share the values, principles and ideas they learned when they were first starting out and finding their footing in the industry
by Inman May 27
5 steps for generating referrals without asking
Stacey Brown Randall’s unique no-ask approach to generating referrals helps agents more than triple their annual referrals
by Pat Hiban May 27
How to handle client objections during the pandemic
Opinion
The types of objections we're hearing now are going to be with us for a while and may just become our new normal, so we need to be able to ease clients' fears
by Missy Yost May 24
Pulse: What early career lessons are helping you now?
Opinion
This week, we're asking you, our readers, to share a key career principle you learned when you were starting out and how it's helpful in today's world
by Inman May 20
Here's a simple approach to making listing videos
Opinion
Getting started with video can be daunting. Your next listing can shine on camera, all you need is a smartphone, a few apps and a couple hours, from start to finish
by Craig C. Rowe May 19
5 critical steps to maximize your listing's sales potential
Opinion
This year brought significant changes in the way homes are bought and sold. To accommodate this new reality, sellers need to be prepared — and agents need to provide the necessary coaching. Here are five important steps
by Carl Medford May 18
How to get your house-hunting clients to sign a buyer-broker agreement
A signed buyer representation agreement solidifies the partnership between you and your client, while protecting them during the buying process
by John Giffen May 17
How to lead your team through recovery
As the embers of the fires of crisis continue to glow, the best leaders are already in the process of rebuilding to be bigger and better to weather the storms of tomorrow
by Chris Pollinger May 14
Keeping It Real: Preparing for a post-COVID-19 market
Opinion
Fear might be trying to grab the wheel, but if you let service and optimism drive, you’ll get there
by Peter Lorimer May 14
Pulse: What positive things will you remember post-pandemic?
Today, we're opting to see the glass half-full. What positivity can you draw from this that you'll likely remember long after the worst is behind us?
by Inman May 13
Dear Marketing Mastermind: What can I do right now to boost my business?
Opinion
Forget long-term solutions and wait-and-see options. Here's what agents and brokers can do right now to feel better about their businesses
Pulse: The most beneficial training readers received in the past month
Last week, we asked you to share an educational tool that you’ve benefited from over the past few months — whether it's an online training course, certification or a webinar. Here's what you had to say
by Inman May 12
How active listening can make you a great leader
Opinion
Great leadership isn't just about knowing what to do and how to do it. There's also another important factor in the mix — practicing active listening
by George Mantor May 11
5 ways to grow a close-knit community today
Opinion
How can you thrive in today's world? By building community. This means showing up time and time again to help, educate and offer value to the connections you cultivate and the people you bring together
by Mike McGowan May 11
3 showing ideas for today (open houses need not apply)
LA-based The Agency is using these three initiatives to show homes in today's environment — and they're all a major departure from ordinary showing
by James Harris AND David Parnes May 7