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In my initial review of BoomTown, the popular sales and marketing platform for real estate, I posited that I would need another 90 minutes to fully absorb everything this multifaceted software can do for a real estate office.
Well, the folks at BoomTown used that very remark as an invitation for me to see some recent feature additions announced this week.
How could I say no?
What I think will appeal to agents — and fans of puns — is BoomTown’s integration with BombBomb. It seems like the relationship was kismet.
BombBomb’s unique video email service will overlap well with BoomTown’s powerful prospecting tools, now made even more accurate via an advanced lead filter.
BoomTown can absorb and manage thousands of contacts per account. Although, no one can effectively work that many leads at a time.
BoomTown addresses this with a sharp interface that allows users to burrow into prospects’ most recent interactions, such as their last visit to a listing page, most recent phone calls or a change in property search parameters.
Once saved as a manageable “smart segment,” an agent can spend a week working the higher value prospects, ideal for a few BombBomb video sends.
For traditional phone hounds, BoomTown plugged in Mojo’s Power Dialer, too.
This rapid prospecting service logs calls automatically and adds the data to your BoomTown database. Plus, true to its name, it gives a new meaning to “working the phones.”
BoomTown also added a to-do list feature for lead follow-up.
In the news yesterday was agent website developer Placester’s acquisition of buyer and seller survey builder RealSatisfied. The latter service is also a new part of BoomTown.
Agents’ RealSatisfied survey tools and reviews can be made part of their BoomTown website.
I wouldn’t expect any issue with the two companies despite BoomTown also being a real estate website builder for real estate agents and Placester’s most advanced product offering similar lead-gen and customer relationship management features.
As was the case the first time, BoomTown’s overall user interface is sleek and manageable, especially given the sheer volume of data, tools and features the software packs together.
In summary, BoomTown remains one of the industry’s smartest all-around values for larger real estate teams and offices.
Have a technology product you would like to discuss? Email Craig Rowe.
