AgentBrokerage

Placester acquires RealSatisfied

Real estate website provider will use RealSatisfied to broaden data it offers agents
  • Real estate website and tech provider Placester has acquired RealSatisfied, a service that administers customer satisfaction surveys for agents and brokers.
  • RealSatisfied helps agents and brokers collect feedback from clients that can help them identify weaknesses and strengths.
  • Agents can choose to publish RealSatisfied testimonials and ratings on other websites, including realtor.com.

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Real estate search website and tech provider Placester has acquired RealSatisfied, a customer satisfaction survey service, to help Placester broaden the data and services the startup offers to real estate agents and brokers. Placester's place Placester, which has raised $50 million in funding, offers bare-bones listing search websites for as little as $5 a month to Realtors (thanks to an agreement with NAR), and $10 a month for non-Realtors. Placester's basic, "essential" agent website product, which includes email marketing and lead management tools, runs for $75 a month. Its "growth" website product for brokers costs $275 a month, and includes lead capture features, a customer relationship management system (CRM) and agent websites. The platform also offers more sophisticated website products that carry a higher cost. Placester is also gearing up to roll out a mobile app to complement its web offerings, said Seth Price, vice president of industry relations at Places...