'Property matching' is the new search

  • Online property-matching is emerging as an alternative to traditional searching.
  • It tends to provide users with short lists of properties based on lifestyle preferences, often gauged through quizzes. And it discourages searching by neighborhood or zip code.
  • Casamatic is feeding leads to agents in the mid-west, and PlaceILive offers an API (application programming interface) that brokerages can tap to incorporate its property-matching tool into their websites.

Homebuyers, particularly those lazy millennial types, don’t want to have to sort through hundreds of listings that a property search spits out. They want to be spoon-fed just a handful, a carefully curated batch that closely maps to their full range of preferences.