Inman

WATCH: The consumer and the agent are in conflict

Joe Rand, Nick Bailey

Inman Connect sessions are on video replay. Tune in for winning strategies, and discover what’s next in real estate. Session videos, livestream access and event discounts for Connect are all exclusive to Inman Select subscribers.

Zillow’s polarizing Zestimate tool is among a series of growing conflicts between agents and consumers, said Nick Bailey, the chief customer officer at RE/MAX, during a talk Tuesday at Inman Connect.

Bailey, in a discussion with Joe Rand, managing partner and general counsel of Better Homes and Gardens Real Estate, insisted there’s no greater evidence of that than how the Zillow tool is loved by consumers yet loathed by agents.

“We have this conflict going on between what you, the agents, want and what the consumers want,” Bailey, a former executive at both Zillow and Century 21, said. “We’re in conflict.”

To learn more about the conflict between agent and consumer, tune in to the video above, or read the original article here.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking.

Email Inman