Better Homes and Gardens Real Estate (BHGRE) is partnering with digital real estate marketing company Homespotter to launch a free branded social media marketing tool for BHGRE agents, the company announced Monday.

With each new listing that goes live, the BHGRE agent will receive a branded email with a pre-generated advertisement that they can approve and launch in less than 10 seconds. A proprietary algorithm optimizes the listing based on the home’s location, price and key features. The ad’s headline and content are automatically generated to maximize engagement and optimize traffic, according to BHGRE.

“All agents and sellers deserve their listings to have the most comprehensive marketing campaigns possible,” BHGRE Chief Marketing Officer Jennifer Marchetti said.

“Our affiliated agents can now walk into every listing presentation with extreme confidence knowing they are supported by an automated, data-driven, effective marketing campaign funded by their brand, allowing them the opportunity to put their own, hard-earned dollars into expanding their marketing initiatives further than they could before.”

The advertisements aren’t typical banner ad placements, but instead, in-feed advertisements within Facebook and Instagram. BHGRE says the advertisements are supported by a data-driven algorithm which can reach up to 2,000 individuals identified as likely homebuyers based on specific property and demographic criteria.

BHGRE’s more than 12,000 affiliated agents can further customize their advertisements from a personal dashboard and engage in conservations with prospective clients. Agents receive notifications from the program when someone comments on, likes or shares the post.

Brokers and managers can review and track their agents’ campaigns from the dashboard.

The tool gives agents a free, three-day boost period then after three days they can opt to extend the campaign at a discounted price.

Since launching the program, agents have launched more than 8,000 campaigns and more than nine million views, 15,000 social interactions, 750,000 visits to and 7,000 website registrations and targeted leads, according to BHGRE.

Email Patrick Kearns

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