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Pipeline Wizard is web-based transaction tracking and business management software for real estate companies.
Platform(s): Browser; agnostic
Ideal for: Brokerages and teams
Top selling points
- Detailed financial planning
- Brokerage oversight of agent activity
- Marketing-spend analysis
Top concerns
- Agent adoption
- Onboarding and training time
What you should know
This software is ultimately for brokers who like to see “the numbers.”
Agents can and should get a lot of value out of its use, as Pipeline Wizard is a very thorough income-oriented transaction planning tool. It’s clear this program was developed by people who understand real estate inside and out.
First, the surface level stuff: this is good looking software. Normally, numbers-driven platforms focus first on the nuts and bolts. Pipeline Wizard took time on the body work, too.
There’s open space with clean columns of valuable data, and the user experience flows effortlessly from one dashboard to the next.
This is software ultimately for brokers who like to see “the numbers.”
The value is still in the numbers though. Upon setup, brokers choose their company brand from a dropdown. The standard commission and fee structures from each major real estate company is ready to be layered over your team’s activity. It’s a slick bit of programming.
Agents and brokers spend a lot of time tracking their sales and prospecting activities, which Pipeline Wizard does very well.
It uses a simple chart to plot your total number of open houses, phone calls, listing presentations and even door knocks. Custom sales chores can be added.
Each activity is presented against a weekly goal tracker that tracks time spent and rate of success.
Brokers can monitor and use the analysis tools to measure agents’ goals as well as chart which activities are resulting in the most closings.
This can be used to gauge marketing budgets and prospecting tactics per team or individual.
The Pipeline is a list of your office’s properties, complete with deal status, contact information, projected commission, office splits and all other related expenses.
Agents are also afforded budgeting tools that enable them to project year-end net totals after all taxes and brokerage fees are absorbed. This is a common issue for agents, especially those with minimal tenures.
The Leaderboard is a sharp way for brokers to encourage competition among agents, as it shows who in the office is leading in a variety of categories.
This “gaming” feature also allows for account holders to challenge other Pipeline Wizard users to Facebook-run sales contests, whether or not they’re part of their company.
Pipeline Wizard makes financial projections and business planning easier than many of the more established real estate tech players I’ve demoed.
One caveat
But here’s my fear: the company is in talks with companies like dotloop, RealSatisfied and BoomTown to assimilate more transaction and marketing data. I’m wary of this.
This is business-specific software that looks to be really effective in helping brokers manage their financials and hold agent teams accountable. It’s also a great tool to help agents oversee their incomes.
While I understand the marketing strategy behind such partnerships, I never like to see a niche cog become merely another component in a big machine.
Check out Pipeline Wizard here.
Have a technology product you would like to discuss? Email Craig Rowe.
