AgentMarketing

Integrating the 5 senses for a smashing open house

Make your guests see, hear, smell, taste and touch why they need that home
  • Every sale is contingent on whether prospective buyers like what they see -- hear, smell, taste and touch.
  • Take your time and account for the small details. Every little bit helps.
  • Shoppers are willing to spend approximately 20 percent more in stores that complement the shopping experience with simple smells, as opposed to complex ones.

The concept of the open house is relatively simple -- and one that I have become very familiar with over the course of my investing career. I have found open houses to be invaluable to my selling efforts. They are, without a doubt, one of the most efficient and effective ways to generate interest in a property. And, as I am sure you are already aware, interest translates into sales. You would be hard-pressed to uncover another selling mechanism with more promise than the obligatory open house. Of particular importance, however, is the manner in which your visitors perceive the property. After all, every sale is contingent on whether prospective buyers like what they see --  hear, smell, taste and touch. The five senses, for that matter, should certainly be used to your advantage. Anyone neglecting to do so is only hurting himself or herself. I encourage you to think outside of the box and entertain what it is I have to say. Although a bit unconventional, appealing to an i...