Integrating the 5 senses for a smashing open house

  • Every sale is contingent on whether prospective buyers like what they see -- hear, smell, taste and touch.
  • Take your time and account for the small details. Every little bit helps.
  • Shoppers are willing to spend approximately 20 percent more in stores that complement the shopping experience with simple smells, as opposed to complex ones.

The concept of the open house is relatively simple, and one that I have become very familiar with over the course of my investing career. I have found open houses to be invaluable to my selling efforts. They are, without a doubt, one of the most efficient and effective ways to generate interest in a property.