The concept of the open house is relatively simple, and one that I have become very familiar with over the course of my investing career. I have found open houses to be invaluable to my selling efforts. They are, without a doubt, one of the most efficient and effective ways to generate interest in a property.
- Every sale is contingent on whether prospective buyers like what they see -- hear, smell, taste and touch.
- Take your time and account for the small details. Every little bit helps.
- Shoppers are willing to spend approximately 20 percent more in stores that complement the shopping experience with simple smells, as opposed to complex ones.
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