A look at brokers' technology through Zillow's eyes

  • Technology is about to hit real estate brokers like a nuclear bomb.
  • Most brokers believe that no technology can ever replace them.
  • It's time for brokers to set the same tired websites and search functions aside and innovate.

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Technology is about to hit real estate brokers like a nuclear bomb. Zillow and every other tech innovator in the real estate industry are so far ahead of brokers at every level that you have no chance of holding your current status and business model more than another three years.