BrokerageMarketing

A look at brokers’ technology through Zillow’s eyes

Video killed the radio star
  • Technology is about to hit real estate brokers like a nuclear bomb.
  • Most brokers believe that no technology can ever replace them.
  • It's time for brokers to set the same tired websites and search functions aside and innovate.

Technology is about to hit real estate brokers like a nuclear bomb. Zillow and every other tech innovator in the real estate industry are so far ahead of brokers at every level that you have no chance of holding your current status and business model more than another three years. Let me show you what Zillow sees (and makes the company laugh) when it stares at real estate brokers' so-called technology. (Upfront disclosure: I don’t build websites, so this is not an advertorial to help you with such. I’m just staring at these websites from the technology perspective that Zillow might take.) While researching the top 10 real estate brokerages (based on sales volume and as published in a well-known paper with national syndication -- yes, to sell them the technology I do have), I got to see what Zillow sees -- and it was a shock. Understand, I’m coming out of a cave to do my evaluation of technology used at broker sites. For about 12 years, I was strictly an REO broke...