Industry NewsOpinion

The move toward collaborative search online

From Future of Real Estate Marketing
Published on Jun 1, 2009

Tune out if you've had enough of all the Facebook talk. Following on the previous posts about Frontdoor's implementation of Facebook Connect (see story), HotPads has rolled out a revamped homepage that also features Facebook integration prominently. As with Frontdoor, you can now login to HotPads using only your Facebook account. The nice thing is HotPads lets you dive right into into using all of its tools using only your FB credentials. The upside? Among other things, you can save favorites to your account, and share them with your friends by sending listings to your friends and/or posting them on your wall. All fairly standard stuff but what I think this leads us to is a greater recognition and emphasis on the need for collaborative search online. To tap into the social Web for recommendations and reassurance when it comes to finding a home. This is largely an activity that to date has largely only happened offline. Collaborating with a spouse or partner in a house hunt i...

Comments