Opinion
We all know way too much time is spent trying to qualify ghosts. Thankfully, that is why this category of software exists, and more agents should find a way to leverage technology to win online business
by Craig C. Rowe Today 6:54 A.M.
Opinion
Whether its for agents or consumers (agents often are the customers), major real estate players are finding ways to reduce industry fragmentation by becoming the entire source of the transaction. Baird & Warner is simply applying the model to its agents as customers
by Craig C. Rowe Nov 23
Opinion
There's a free version of REVideos, which should offer most users plenty of what they need. Or you can make in-app purchases per video to have your images automatically edited, to add more calls to action and a follow-up form
by Craig C. Rowe Nov 19
Opinion
Courted isn't unlike Side, the team-oriented boutique brokerage builder. It wants good agents to find each other, knowing that's how the industry will best emerge from its current state of uncertain evolution
by Craig C. Rowe Nov 18
Opinion
The team at HomeSmart makes it a priority to stay on top of what the HomeSnaps and Zillows of the world are up to, as should any savvy proptech team trying to know what consumers are looking for
by Craig C. Rowe Nov 12
Opinion
Lucit is an app for creating and controlling ad campaigns on roadside digital billboards. It's an ideal marketing tool for offices and teams of any size or brand
by Craig C. Rowe Nov 11
Navigate uses what it learns from phrases, answers and speaking styles, among other written and spoken data points, to categorize people according to Priorities and Learning Styles
by Craig C. Rowe Nov 5
Opinion
To fully leverage IVT's floor plan tool, the user needs two additional vendors: one to produce a floor plan and one to produce the photos. Given what's out there today, this seems more than mildly inconvenient
by Craig C. Rowe Nov 5
Opinion
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan
by Craig C. Rowe Oct 29
Opinion
The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it
by Craig C. Rowe Oct 28
Vuse is all about making video as common to a listing as its written description. And best of all, you can't put unnecessary exclamation points in video
by Craig C. Rowe Oct 22
What gives HomeTagz its character is its dynamic in-image content, visual metadata that empowers property photography to tell as well as show
by Craig C. Rowe Oct 21
This iPhone app also analyzes your insurance policy to look for coverage gaps based on your inventory lists, and then offers additional coverage plans
by Craig C. Rowe Oct 15
The software was inspired by its founder's own struggle to oversee the building of an accessory dwelling unit. It secured $6M in seed funding in early 2021
by Craig C. Rowe Oct 14
Opinion
The company's internal research shows aspiring tenants who complete their onboarding survey end up choosing properties that cost 15% more per month
by Craig C. Rowe Oct 11
Opinion
Imagine if Facebook compensated users for every like, image post or ad campaign they started. That's the idea behind Blimp's approach to bettering the industry
by Craig C. Rowe Oct 8