3 realities broker-owners can't ignore
As a broker in 2020, if you want to keep your team intact — let alone grow it in numbers — you need to keep your finger on the pulse of what's going on. Here are 3 issues you need to factor in and learn from
by Erica Ramus Sep 17
Pulse: What's working for you on social media?
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
by Inman Sep 16
Pulse: The biggest marketing mistakes our readers have seen
This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
by Inman Sep 15
The secret to finding your perfect brand and marketing plan
Branding and marketing become surprisingly simple and effective when you know your core values, your inherent strengths and your personal brand archetype
by Chris Pollinger Sep 10
Feeling the burnout? 4 ways to avoid WFH stress
Real estate professionals have been at it for six months now, balancing the stress of working from home with a host of other distractions. To avoid being pulled into a state of exhaustion and burnout, here are four tips to keep in mind
by Kathleen Black Sep 10
Growing your brand through YouTube? 3 tips to start off strong
An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running
by Santiago Arana Sep 10
9 low-cost, high-return ways to become an industry thought leader
Establishing yourself as a thought leader doesn't have to involve spending big bucks on a PR firm. Bootstrap your way to the top with these highly effective strategies
by Adam Hergenrother Sep 10
Pulse: What are the biggest marketing mistakes you've seen?
This week, we want to hear about the worst marketing and branding blunders you've seen throughout your career. What was your takeaway from it? How could it have been avoided?
by Inman Sep 9
How to create customer personas — and why they’re important
Opinion
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
by Jay Thompson Sep 9
10 business principles I learned from getting healthy
Opinion
When Carl Medford set off on a weight loss journey, he soon realized that the same principles of commitment, coaching and overcoming failure could be applied to business. Here's everything he learned
by Carl Medford Sep 8
Bu-bye! 9 signs it’s time to cut ties with clients
Opinion
We can't always spot a bad apple from afar. But here are a few situations when you should say adios
by Nicole Solari Sep 6
With app launch, MoveEasy becomes agents' branded platform
Continuing to grow throughout the pandemic, online moving concierge company offers fully white-labeled relocation platform for real estate industry
by Craig C. Rowe Sep 3
Are you keeping tabs on your team's energy? Here's why you should
If you're striving to make a positive impact on your team as a leader, you have to take note of their energy — as well as your own. By focusing on breath work, staying centered and noticing subtle shifts, you can be a better, more thoughtful leader
Want to connect better with clients? Customize your communication
Using emotional intelligence to understand different personality styles is vital to creating and maintaining relationships
by Kathleen Black Sep 3
How to lead your team through the rest of 2020
Being adaptable to change is what sets you apart from other teams. Here are some concrete steps for leading your team through the rest of the year
Century 21 CMO on how to grow by focusing on the little things
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
by Jordan Scheltgen Sep 2