Promoters, detractors are your business
Part I: Gauging customer loyalty in real estate
By Joseph Ferrara, Thursday, August 20, 2009.
Flickr photo by ♥ellie♥.Real estate satisfaction is short-lived and clients do not engage in transactions often enough to sustain it for repeat business.
A real estate transaction lacks word-of-mouth promotional appeal, provides no social currency, the risk of a failed referral, and is limited by local marketing reach.
For this reason, the Net Promoter Score -- a loyalty measurement that uses customer responses ...
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