Becoming a real estate brand

Flickr photo by Darwin Bell.

I've been struggling with a couple of things this week. In all fairness, I've been struggling with more than a couple of things, not the least of which is a full dance card of escrow quick steps. But it is two seemingly unrelated things -- one a concept and the other an event -- which have been doing a steady tap dance on my one remaining brain cell. It turns out, they were related.

First, it was the conversation started by Notorious R.O.B. about measuring the return on investment (ROI) from social media that got me revisiting that particular Rubik's Cube. Big companies such as Dell, it seems, have been making millions of dollars on Twitter.

more...

To continue reading sign in to your Premium Member account.

Premium Members have full access to all news archives.

Buy Now Purchase 1-year Premium Membership - $149.95

OR

Buy Now Purchase Monthly Premium Membership - $19.95

All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.