5 recession-proof tech strategies 
Use these tools to trim the fat, put clients first
By Tom Flanagan, Tuesday, October 5, 2010.
Challenging market conditions have forced real estate brokers to operate leaner and meaner. Print budgets have been drastically reduced, and in some cases permanently cut. Gratuitous billboard and bus stop advertising is a thing of the past.
Open house grids in the local newspaper are minuscule at best, and despite a substantial marketing shift from print to Web, Internet advertising budgets have also felt the crunch.
The technology budget has also been impacted. Brokers and agents can choose from a plethora of technology products. Floor plans or property videos? Community data or mapping? It can be overwhelming and difficult to decide which product is right for your business or which product will yield the highest return on investment.
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