A post-PC-era survival guide Premium Content

How Apple, Google and Microsoft are reaching for the cloud

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Flickr image courtesy of <a href="http://www.flickr.com/photos/kky/704056791/" target=blank>akakumo</a>.Flickr image courtesy of akakumo.

Last week, at Apple's Worldwide Developers Conference (WWDC) in San Francisco, Steve Jobs declared, "We are going to demote the PC and the Mac to just be a device. We are going to move the digital hub, the center of your digital life, into the cloud."

With the success of the iPhone and the iPad, Apple seems poised to lead the post-PC era. However, the cloud doesn't discriminate against which device preference you have, and Apple, Google and Microsoft approach this new technology era differently.

Here's what you need to know:

Apple
Apple unveiled a bunch of exciting products at the WWDC, including its latest desktop operating system, Lion, which has more than 250 new features; a new mobile operating system, iOS5; and the much-discussed iCloud.

ICloud could have a significant impact on the real estate industry. The platform will improve the data flow across devices, allowing users to share documents, photos, presentations and more with unprecedented ease.

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