A 5-minute Facebook listing promotion your friends will actually ‘like’

Make it fun without coming across as an annoying salesperson

This post was originally published by Amanda and Jared Christiansen on ActiveRain. The Christiansens specialize in Fort Wayne, Ind., real estate for Century 21. Contact them on Twitter @FtWayneRealtors.

Nobody decides to log on to Facebook to look for homes. NOBODY. Most folks are tired of the constant advertising and marketing they see on Facebook today.

Facebook shares
Facebook shares image via Shutterstock.

In my opinion, there’s nothing more annoying than Realtors sharing links to their listings on Facebook.

JUST LISTED! JUST SOLD! NOBODY CARES … Well, that might be a little harsh. I’m sure a few folks care. Maybe.

Here’s a fun way to share your listing without coming across as the nonstop salesperson that we all really are:

1. Go to your listing.

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2. Take a picture of the outside, one of the kitchen, and one of the living room.

3. “Check in” from your listing. Most likely, you’re going to have to create a “place” on Facebook for your listing. I often call it “Jared’s new listing” and then type in the address. Don’t worry about privacy or anything like that. The home is publicly listed in the MLS anyway.

4. When you “check in” on Facebook and share the pictures, put this in the description: “The first person to guess the price on this home wins a $25 gas card. This home is a three-bedroom ranch on a full basement in [your area]. Good luck and don’t cheat!”

5. Watch the comments come in.

This particular post brought in 29 “likes” and 218 comments. Most of those comments were guesses.

Using Facebook for real estate business

What does this do?  

1. It helps you interact and engage with people.

2. It gets your listing in front of a ton of eyes that really want to see it. They want to see it because they can win a prize.

3. It gets your name in front of a ton of people, too.

4. It makes your seller happy because she is watching it unfold.


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