Looking for hyperlocal content?

Outside.in has you covered.

They have just launched a new product called Outside.in for Publishers -- what they're calling "an out-of-the-box hyperlocal news section for your website."

Features include:

• Customized Neighborhood News Pages for every neighborhood in your market.

• Rich, interactive maps, headlines, and excerpts.

• Access to aggregated stories from all local blogs, news sites, and other sources -- including Twitter!

• Tools to curate the stories, sources and tags that will appear on your site.

The product is free, but does come embedded ads from Outside.in. There is an ad-free version that can be licensed, however.

I think this would be a great product to integrate with any online real estate research tool -- a way to quickly mash up listings and neighborhoods with a real-time view of the events happening around you.

Combine this with the ratings from Walk Score, a proximity search filter like Estately's, market data widgets from Altos Research, and, of course, listings drawn hopefully from the MLS, and you start to have a very compelling tool for consumers to dive in to.

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Future of Real Estate Marketing is a part of Inman News.

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