Agent

New real estate book likely to disappoint

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

If you are buying or selling a house or condo, Brendan J. Cunningham's new book "Tricks of the Trade" offers insights of a 22-year real estate broker, sales manager and trainer who has sold more than $1 billion of real estate. He also hosts a weekly real estate talk show. When I began reading this unusual home-buying and -selling book, I expected to learn most of the insider secrets of an experienced residential sales broker. I wasn't disappointed in that regard. Purchase Bob Bruss reports online. However, the more I read, the more I realized this book is filled with "uneven advice." As an experienced long-time realty broker, I recognized Cunningham's excellent suggestions, such as telling home sellers who are thinking of selling without any agent to instead list on an "exclusive agency" listing. Few realty agents tell home sellers about exclusive agency listings. But Cunningham does. Instead of using a customary exclusive right to sell listing, he explains an exclusive agency li...