Counting the real estate discounters

Panelists discuss the rise in cut-rate business models

SAN FRANCISCO–Discount and reduced-service real estate firms have met resistance from traditional brokerages on occasion, but consumers will ultimately decide whether the old and new models can coexist, said panelists who spoke Thursday at Inman NewsReal Estate Connect 2004 conference.

Lyle Martin, co-founder of Assist-2-Sell discount firm and a member of the “Don’t discount the discounters” panel presentation, said that discounters have been edging in toward the industry’s mainstream.