Friends and family: A real estate business plan

Agents say wearing different hats can be a challenge

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

We’ve all heard the warnings: Don’t mix business with family or friends. But this old rule doesn’t hold a lot of weight with real estate agents.

In a 2003 California Association of Realtors survey, 18.3 percent of Realtors reported that their latest real estate transaction was with a friend, relative or neighbor. That compares with 15.4 percent of Realtors surveyed in 1999.