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New real estate company offers discounts, sans agents

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Creators of a Web-based real estate venture are pledging to create a "list-to-close" platform for conducting no-fee real estate transactions without agents. The Web site, MyFutureNet.com, now promotes "no fee, no hidden-cost mortgages" through a joint venture with Allpointe Mortgage, a mortgage broker based in Canonsburg, Penn., that is also licensed in Alaska, California, Colorado, Florida, Maine, Michigan, Virginia and Wyoming. And coming soon: "no-commission, no-fee home sales. Goodbye, middleman," the site also states. The company follows a trend in discount companies that are seeking to drive business to various affiliated real estate-related services while offering consumers a low-cost or no-cost alternative to paying full-service brokerage commissions. Jennifer Katzvey, founder and CEO for FutureNet Realty Technologies LLC and a former real estate agent at Coldwell Banker Real Estate in Cranberry, Pa., said, "The concept really came out of my prospecting of the for-sale-by-own...