Julie Lauer, a Realtor for Keller Williams Realty in Pleasanton, Calif., paid $100 for a tiny square adjoining the image of a flying Elvis. Michael Seitz, associate broker for Kingman Realty in Kingman, Ariz., bought a $400 rectangle to display the word “Arizona.”

Other real estate professionals, too, spent $100 or more to be a part of a pay-per-pixel advertising site dreamed up by Alex Tew, 21, a college student from Wiltshire, England.

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