Measuring ROI success on the Web

Brokers get inside track on Web lead investments

Need to build a stronger brand?
Just a few seats left for ICSF Indie Broker Summit, July 17

Editor’s note: Now that real estate brokers are spending more money on online marketing and advertising to drum up new business, they want to know — in a very detailed way — how much bang they’re getting for their buck. In this three-part series, we examine a few technologies offering insight into return on investment.