Industry NewsTechnology

Dial ‘L’ for leads

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: Real estate agents are depending more and more on mobile technology, enabling them to take and make phone calls on the run, respond to leads while they're out in the field, pull up home listings data while driving clients around, and more. In this three-part series, we explore a new round of mobile technologies and how they're being used in real estate. (See Part 1.) It's common for real estate professionals to say they are always on the job, and modern communications technologies are a natural fit for this "always on" schedule. Handheld devices facilitate an instant connection between agents and their clients, and wireless technologies are increasingly being used to introduce agents to prospective clients who they have never met in person. It's a sort of handheld "arms race," with real estate technology companies competing to give real estate agents the best tools to capture the business of consumers within minutes of their first virtual contact – whether the age...