Industry News

Real Living rolls out v2.0 to consumers

New site features 'Monopoly'-like property cards

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A revamp of Real Living Inc.'s consumer-personalized Web sites revolves around a single word: "share." The beta site, which launched Monday night, allows users to create a list of company agents who they potentially would like to work with, and to create and save lists of properties. Site users are asked to type in their name and e-mail address to become registered at the site and gain access to the site's personalized functions. Company officials are calling the launch MyRealLiving version 2.0. Real Living is one of the largest independently owned brokerage companies in the Midwest, with about 4,000 agents and 130 offices in 10 states. There are about 59,000 registered members for the site, and about 2,000 new members sign up each month, company officials said. Harley E. Rouda Jr., CEO and managing partner at Real Living, said the company imports data from about 25 MLS systems each day, and the company reformats that data to share it with consumers. He noted that the n...