Industry News converts MLS feeds into real estate leads

New company automates national sharing of real estate listings

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A real estate technology company has launched a service that automatically feeds property listings from real estate brokers to national online search and classified advertising sites such as Edgeio, Google Base, LiveDeal, Oodle, Propsmart and Trulia. The slogan: "We manage the feeds, you get the leads.", a sister company to, offers subscription packages from $29.99 per month to $99.99 per month based on the number of listings that it handles for clients. With permission from brokers, the service pulls property listings directly from a multiple listing service and automatically formats and transmits this data to the national sites. Alex Montalenti, co-founder and director of marketing for eRealtySolution and SubmitYourListings, said the existing eRealtySolution clients, who include about 300 brokers in the New York area, are participating in a trial of the service. Dan Radu is also a co-founder of both enterprises and serves as chief technology...