Industry News

Company brings new lead-tracking tools to apartment industry

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 Editor's note: This three-part series explores what's happening in the rental market, how the industry is connecting with online consumers and what technology is helping them stay in touch. (See Part 1 and Part 2.) The apartment industry has long grappled with troubles in tracking the behavior of apartment hunters. These prospective renters might call up rental offices, visit Web sites, view apartment guides, stop by rental offices and call property management firms before they make a decision to sign a lease. While industry players have employed technology for several years to help track leads and gauge success from different types of marketing, there are typically holes in the data and some potential renters fall through the cracks during the process. Lead Tracking Solutions, a company based in Costa Mesa, Calif., has launched a lead tracking and management system that is designed to integrate information from prospective renters into a digital guest card that logs contact...