Online market grows for real estate advertising

Newspapers still top recipient for real estate ad spending

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Online real estate advertising grew from a $1.2 billion market in 2004 to a $1.7 billion market last year, increasing its share of total real estate ad spending from 10.3 percent to 14.7 percent in that time, according to an annual report produced by a research and consulting company.

By 2010, online real estate ad spending is expected to grow to a $3.1 billion market, representing an estimated 32.1 percent of total real estate ad spending.