BrokerageIndustry News

Agents battle slow market with online ads

Part 1: Surviving a real estate downturn

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Editor's note: In this four-part series, Inman News examines the effect of the housing slowdown on everyday real estate business. We've asked brokers and agents what they are doing differently with marketing now that listing times are longer, how they are keeping an edge, and how a slowdown may or may not be impacting commission rates. (Read Part 2, Part 3 and Part 4.) Marketing homes may have been a breeze in some quick-sell markets during the real estate boom, but agents in slowing markets say it now can take more time and work to close deals. Properties must look pristine and be priced well to sell, they say, and sellers should cater to buyers if they want more bites. Home-price appreciation is slowing in much of the country and even reversing in some formerly hot markets, sales have fallen off dramatically, and inventory is building up. Though a slowing market has historically been a time of higher marketing expenses for real estate professionals, agents say they are curbing...