Industry NewsTechnology

Web tools open new lines of communication for agents

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: In an increasingly competitive marketplace, brokers and agents are trying new things to gain an edge. In this four-part series, Inman News offers a look at new tools available for Realtors, including online communication plug-ins, online video and single-property Web site marketing. (Read Part 2, Part 3 and Part 4.) Maybe you haven't used Jaxtr, Jott, Meebo, Pinger and Twitter. In fact, maybe you haven't heard of them. They are not: alien planets discovered on "Star Trek"; nicknames for illicit pharmaceuticals; new cable television networks; or Pokemon pals. They are: new ways to communicate. Instant-messaging, text-messaging, voice-messaging and e-mail-messaging technologies are a hotbed for communications mashups, and these companies among others are supplying the "always on" business of real estate with plenty of tools to instantly reach out and text, call, IM or e-mail someone at all hours. While these communication tools do offer more opportunities to generate...