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Real estate agents learn to Google themselves

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Editor's note: With some three-quarters of real estate consumers going online to look for property listings, neighborhood information, home buying and selling advice, and tips on how to choose a Realtor, it's become crucial for real estate businesses to gain a sense of where people are going, what they are looking for, and what kinds of information they are contributing to online forums and review sites. In this three-part series, Inman News looks at various aspects of tracking online real estate trends. (Read Part 1 and Part 2.) You don't have to be a celebrity to Google yourself. The search results may surprise you -- and that's not always a good thing. Some real estate professionals say it's vital -- especially this increasingly communicative and instantaneous Internet universe of gossip, ratings, reviews, photos and videos -- to monitor the Web for content about you. If you don't keep abreast of the digital chatter, your online reputation may precede you. Don Fabrizio-Garcia, ...