Luxury brands seek wider Web, international reach

Multitude of networks target high-end real estate

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The brand landscape of the luxury real estate market has changed much in the past few years — and loyalties have changed, too.

This big-money market segment is not such a lonely place — a range of luxury networks are engaged in a high-stakes competition to be the best partner to brokerage firms seeking to reach the world’s wealthiest home buyers and sellers.