Industry News

Builders rank high on service despite financial losses

Survey: Centex, Pulte score with customers; Richmond American, D.R. Horton rank low

While many large home-building companies are struggling with large losses during this housing-market decline, some are still scoring high with consumers. J.D. Power & Associates this week reported that it has awarded builder Centex Homes a Platinum Award for Excellence in Customer Satisfaction, as the company ranked highest in 14 of the 34 largest home-building markets in the country. Pulte Homes placed second in the 2007 New-Home Builder Customer Satisfaction Study released this week, as its combined Pulte, Del Webb and DiVosta brands ranked highest in 11 markets. Centex and Pulte also led the newly launched J.D. Powers New-Home Quality Study and New-Home Design Study, and Centex mortgage subsidiary CTX Mortgage rated the highest among builder mortgage originators in most of the markets studied, according to a first-ever Builder Mortgage Originator Study by J.D. Powers, followed by Pulte. The survey results are based on feedback from 50,399 buyers of newly built single-family home...