BrokerageIndustry News

Another MLS joins in ban on members’ use of ‘MLS’ term

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A Realtor-operated multiple listing service in Wisconsin has banned the use of the term "MLS" and "multiple listing service" in its participants' company names and Web site addresses, without exception, and also restricts participants from using terms such as "Search the MLS" and "Access the MLS" at their Web sites. The Northwestern Wisconsin Multiple Listing Service, operated by the Realtors Association of Northwestern Wisconsin, is one of several MLSs that are cracking down on use of "MLS" and related terms and phrases, though Realtor groups and MLSs do not own the trademark for the term "MLS." A similar policy passed by the Regional MLS of Minnesota drew an antitrust lawsuit filed by several MLS members that was settled last year, and other policies have been adopted by the Multiple Listing Service of Northern Illinois and Northwest MLS in Washington. Also, the National Association of Realtors Board of Directors in November approved a provision that allows Realtor-affili...