BrokerageIndustry News

HomeGain invites bloggers, controversy to corporate site

Company blog engages visitors in marketing debate

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HomeGain opened its virtual doors to the praise, criticism and everything in between when it invited prominent real estate bloggers to discuss such topics as "The Case Against Blogging" and "The Failed Promise of Real Estate 2.0" at its company blog. "In the past two weeks ... I've learned that I don't know too much about blogging and that many bloggers don't know too much about HomeGain," Louis Cammarosano, HomeGain general manager, wrote in a Feb. 27 post at the HomeGain blog. So why is HomeGain, a real estate lead-generation and marketing company, inviting guest bloggers who are not fans of its business model to write at its blog? Cammarosano told Inman News that some bloggers have been venting about HomeGain and other lead-generation companies at other blog sites. He has welcomed discussions about the many forms of online marketing available to real estate professions on the company's own blog turf to better understand the alternatives ......