BrokerageIndustry News

Old tricks for new market realities

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

WASHINGTON, D.C. -- A panel of industry executives, speaking at "Power Broker Forum" during a real estate conference last week, recommended the development of specialized niches, a greater focus on training and traditional marketing techniques, and aggressive approaches to combating negative news as strategies to weather the current market. "We're the most entrepreneurial people left in the world. Every morning we wake up unemployed," said Larry Knapp, president and chief operating officer for Alain Pinel Realtors, a luxury brokerage company operating in the San Francisco Bay Area region. "Whatever has come along our industry has learned to deal with it," he added. Knapp spoke during the "How to Survive & Profit in Today's Tougher Market" panel that was produced by RISMedia, a real estate research and publishing company. Part of the battle these days for real estate professionals is in countering national real estate news reports a...