Industry News

Sphere of influence has new meaning

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Fellow agent and Inman News columnist, Alison Rogers, recently spoke of the friends-and-family plan when it comes to buying and selling real estate. This made me chuckle knowingly, for I have been burned more times than I am willing to admit by the "I have a friend" rejection. Occasionally, this friend will turn out to be a very competent, even proficient agent. Unfortunately, this is not always the case. Licensed agents in my state alone total 87 quadrillion to the 12th power. Every one of them is the friend or family of someone, yet I will wager a bet that not every one of them is among the very best real estate has to offer. The first thing we are taught as new agents is that we have to focus on our sphere of influence. This is because, for the typical new agent unshackled by the encumbrances of venture capital, clients need to come fairly quickly. From the moment you are shown your cubicle, you are a debt center. Before you meet your first client or close yo...