Industry News

New MLS system nothin’ but trouble

Letters From the Home Front

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Dear San Diego Association of Realtors, To better serve me, you recently gave me a new MLS system. You call it Tempo 5. I am writing to thank you. Although I never asked for my former and, dare I say, functional MLS to be replaced, you seemingly knew exactly what my clients and I needed. Granted, you never solicited my input, but you sensed the latent demand. You somehow knew that I was too busy trying to make a living to conceive of the ways in which my business profitability might be enhanced through a much more stout, content-rich search experience. That was the intent, right? Our former MLS system was far too susceptible to misuse, this I now understand. In the old days (last Tuesday), only two levels of security were required: a user number and a personal identification number, but some bad apples were sharing their information with unauthorized evildoers. Policing and fining the offenders would have been an insurmountable undertaking, so I get the whole "key fob" thing in p...